We're putting our southern hospitality on display as one of the most iconic tournaments in all of sports comes to town. Check out our fan events to catch all the action going on in Columbia SC.Fan Events
Thursday, March 21
Free and open to the public, catch teams prepping in person.
Friday, March 22
The tourney begins - eight of the tournament's 64 teams face off in Columbia.
Sunday, March 24
The field narrows to 32 - four teams battle it out to keep their championship dreams alive.
Purchase all-session tickets today.
We've got all the gracious charm you'd expect from a southern destination - nothing saccharine, just old-fashioned kindness. Experience our dynamite restaurants, vibrant downtown neighborhoods, and burgeoning craft beer scene. Come and see for yourself. Discover why Columbia SC is the hippest destination you've yet to discover.
Things to Do
Be sure to take in Columbia while you’re here. It’s a hot spot for all ages and interests. Every Saturday, we host Soda City, a Main Street Market. Be sure meander onto the nearby State House grounds and University of South Carolina campus. Just blocks from downtown, take a stroll along the Columbia Canal and Riverfront Park. There’s also fishing, kayaking, and hiking just minutes from the city center. For family fun, try out the Riverbanks Zoo, one of the nation’s top zoos. Or easily whittle away a few hours at the close by Columbia Art Museum, South Carolina State Museum, and Edventure Children’s Museum, some of the best museums in the Southeast.Experience Columbia SC
Just down the road from Colonial Life Arena you’ll find yourself smack in the middle of everything. You’ll find over 50 restaurants and bars within walking distance. You can’t go wrong with a nice night out starting at Motor Supply or Coa in the Vista. Make a lunch pit stop at The Gourmet Shop or Publico while you’re exploring Five Points. Up all night reveling in your team’s victory? Ease into the morning with brunch at Café Strudel or 116 State just across the bridge in West Columbia. A sucker for sweets? The Devine Cinnamon Deli lives up to the hype.Experience Columbia SC
Take in the game, celebrate your victory, or meet up with the entire gang at one our nearby sports bars. Follow the locals to Thirsty Fellow, just down the street from the arena. Or try out walkable establishments in the Vista like Carolina Ale House, Liberty Tap Room, and Hickory Tavern. They’ve got tons of screens and can handle a table full of cheering fans. Mosey on over to Main Street for some more options. You’ll find plenty of tv screens at Main Street Public House or our boutique bowling alley, The Grand on Main.Experience Columbia SC
Columbia's brewery scene has been building for some time with staples like Conquest Brewing, River Rat Brewery, Swamp Cabbage Brewery, and Hunter-Gatherer Brewery. All located right around the corner from one another, their unique spaces carry a laid-back attitude with cornhole, giant jenga, and the like. Add in newbies like Columbia Craft and brewpubs like Old Mill Brewpub, Twisted Spur, and Craft & Draft (just to name a few) and there's no shortage of taps in the capital city.Experience Columbia SC
Explore dozens of hotels all about a mile from the Colonial Life Arena. Search options along Main Street and the State House, or look for spaces in the Vista Entertainment District near nightlife, restaurants, and shops. Easily walk or take a quick drive to the middle of the action. And whether you’re looking for a pool, free breakfast, pet-friendly options, or onsite parking, we have it in downtown Columbia.Search Nearby Hotels
The Vista district is just steps away from the Colonial Life Arena. It boasts 40+ bars and restaurants, unique shopping, art galleries, and spas.
Five Points Neighborhood is another go-to. You’ll find a variety of restaurants, late night college watering holes, and - up the road on Devine Street - the best boutique shopping in Columbia.
Our revitalized Main Street is not to be missed. Check out our Soda City Market on Saturday morning, make a pit stop at a coffee shop, or score an outdoor table at one of the many restaurants along our tree-lined downtown.Experience Columbia SC